Archita Phukan deepfake scandal made headlines across India when investigations confirmed that the viral persona “Babydoll Archi” was fabricated using AI tools to defame her and profit from sensational content. From the first reports, public confusion and outrage spread quickly as digital ethics came under scrutiny.
Her story began earlier in July when social media reels of a glamorous influencer allegedly named Archita Phukan attracted millions of views. Soon controversy erupted as police revealed the entire profile was a deepfake created by her ex‑partner. That Archita Phukan deepfake scandal marked a turning point in conversations about authenticity online and the misuse of AI.
The viral persona that wasn’t real
The fictional account amassed over 1.4 million followers and even secured a blue tick. However, investigators confirmed there was no real influencer behind it. The profile leveraged morphed images of a woman from Assam using OpenAI and Midjourney. All content was created by a mechanical engineer named Pratim Bora, who operated the account for revenge and profit
The allegations and personal trauma unveiled
Amid growing outrage, the real Archita Phukan bravely revealed she had once spent six years under exploitation and endured prostitution before paying ₹25 lakh to escape. She now dedicates herself to rescuing others trapped in similar circumstances. That revelation added depth to the scandal, shifting focus beyond deception to her survival and activism
Digital identity, AI misuse and legal fallout
Police filed FIRs under the IT Act and cyber laws, and arrested Bora in Assam. His devices were seized, and forensic evidence directly linked him to the fake account. The case highlights how vulnerable public figures remain to deepfakes and digital harassment
Why the scandal matters
This scandal touches upon multiple social concerns. First, it underscores India’s lack of robust regulation for AI‑generated impersonations. Second, it shows how digital fame can be manipulated to harass and profit from others. Lastly, it brings into relief cultural taboos around sex education and consent in a society quick to moralise influencer culture
What’s next for Archita and digital safety
Despite the trauma, Archita continues posting empowering content and advocating for body positivity. Her real identity and activism contrast sharply with the fabricated persona. Experts call for stronger cyber laws and public awareness to prevent such deepfake defamation in the future.