Micromax, the once-dominant Indian smartphone brand, is gearing up for a powerful comeback by announcing India’s first homegrown foldable smartphone. The device, reportedly named Micromax Flex, is scheduled for launch during the Diwali season and aims to compete directly with global brands like Samsung and Motorola.
A Bold Step in Smartphone Innovation
Sources close to the company have confirmed that Micromax Flex will feature a 7.6-inch AMOLED foldable display with a 120Hz refresh rate, Snapdragon 8 Gen chipset, and a triple-camera setup with AI capabilities. The device will run on the latest version of Android, customized with a Micromax UI tailored for multitasking and productivity.
This marks a significant shift for Micromax, which had lost ground to Chinese smartphone brands over the years. Now, the company is banking on the rising demand for premium devices and the “Made in India” sentiment to recapture attention in the market.
Why This Launch Matters
Tech analysts believe the move could redefine Micromax’s position in the Indian smartphone industry. With the government encouraging local manufacturing and self-reliance in tech, a successful launch could position Micromax as a serious player once again.
Expected Price and Market Strategy
While official pricing has not been released, insiders suggest it may range between ₹85,000 and ₹95,000, putting it in direct competition with Samsung’s Galaxy Z Fold series but possibly undercutting on price to attract high-end buyers seeking value. Micromax is also reportedly partnering with major e-commerce platforms and telecom providers for special launch offers and EMI options.